Advertising, Logo Design, Event Planning, Social Media Strategy, Marketing Communications, Public Relations, Logistics
The Halle Martin Foundation, Inc. retained MDCG for the third consecutive year to successfully implement the organization's annual fundraising event. The Halle Martin Foundation is a 501c3 non-profit headquartered in Tallahassee, Florida whose mission is to educate, inform, and help individuals and families affected by Autistic Spectrum Disorders. The first year's event was held at Ruby Diamond Auditorium on the campus of Florida State University (FSU) and featured the new and exciting Jazz Group, "The JWB Band" from Kansas City, Missouri. The JWB has also worked with jazz greats such as Marcus Roberts, Dave Koz, Nat Adderly, and Oleta Adams, appealing to a wide variety of cultures and ethnicities. MDCG established an effective marketing, social media, public relations, and logistical strategy to help promote the event and to brand the "Jazzn for Autism" phrase. The fundraiser is now held every year at the Moon featuring a different musical artist. The event has not only created a growing fan base in Leon and surrounding counties, but has also increased awareness of the impact of Autism and Austic Spectrum Disrorders among youth and young adults.